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Radio Ads


MN REALTOR® Ads Encourage Home Buyers to Call You

Thanks to action taken by the MN REALTORS® Board of Directors, you will soon begin hearing a series of radio ads encouraging first-time home buyers to utilize the services of a REALTOR® when buying a home. The $500,000 campaign is the largest single campaign in Association history.

Authoized by the Minnesota Association of REALTORS® Board of Directors in March, the ads are designed to spur housing transactions and help REALTORS® during a slight market downturn. The MN REALTORS® Board of Directors discussed what actions the Association could take to benefit our members at a time when listing inventories are significantly higher. The Board decided to focus on first-time home buyers as the best way to grow housing sales throughout the state.

First-time homebuyers are over 40 percent of the residential real estate marketplace. Demographically they are between the ages of 22 and 34, usually married or engaged. A rapidly growing market of first-time homebuyers is single women between 25 and 35. The MN REALTORS® Board of Directors recognized that when first-time buyers leave the market it has a significant effect on all housing transactions.

Another issue the Board of Directors considered were the economic situations facing Minnesota. Potential layoffs, rising interest rates, tighter loan qualifying ratios and higher gas prices all have a negative impact on the housing market. These factors could cause buyers to wait or to pursue a transaction without the services of a REALTOR®.

Three advertising companies were interviewed and asked for proposals. After selecting the firm, MNAR staff worked with the agency to develop a series of ads targeted at encouraging first-time home buyers to use MN REALTORS®. Once developed, the ads were tested on focus groups that provided comments about content, how it motivated them and the overall impression they had following the commercial airing. New messages were developed based upon the consumer comments and the REALTORS® Ad Series was recorded.

Listen to the Ads:
Community Ed (1.15M)
Matchmaker Mom (1.14M)
Office Space (2.29M)

STATIONS AIRING THE ADS

Minneapolis/St. Paul

Call Letters

Nickname

Dial Position

KDWB-FM

 

fm101.3

KEEY-FM

K102

fm102.1

KSTP-FM

KS95

fm94.5

KTCZ-FM

Cities 97

fm97.1

KZJK-FM

Jack-FM

fm104.1

WFMP-FM

FM107

fm107.1

WGVX-FM

Drive 105

fm105.1, 105.3, 105.7

WLTE-FM

W-Lite

fm102.9

 

 

 

Duluth

 

 

Call Letters

Nickname

Dial Position

KBAJ-FM

 

fm105.5

KBMX-FM

Mix 108

fm107.7

KDAL-FM

The Bridge

fm95.7

KKCB-FM

B105

fm105.1

KQDS-FM

KQ95

fm94.9

KRBR-FM

The Bear

fm102.5

KTCO-FM

Big Kat 98-9

fm98.9

KZIO-FM

94X

fm94.1

WWAX-FM

The Beat

fm92.1

 

 

 

St. Cloud

 

 

Call Letters

Nickname

Dial Position

KCLD-FM

 

fm104-7

KCML-FM

Lite 99-9

fm99.9

KKJM-FM

Spirit 92-9

fm92.9

KLZZ-FM

The Loon

fm103.7

KMXK-FM

Mix 94-9

fm94.9

KZPK-FM

Wild Country 99

fm98.9

WWJO-FM

98 Country

fm98.1

 

 

 

Mankato

 

 

Call Letters

Nickname

Dial Position

KYSM-FM

Country 103

fm103.5

KEEZ-FM

Z-99

fm99.1

KDOG-FM

The Dog

fm94.7, 101.5, 94.7

 

 

 

Rochester

 

 

Call Letters

Nickname

Dial Position

KROC-FM

Today's Best Music

fm106.9

KYBA-FM

Y105

fm105.3

KRCH-FM

Laser 101.7

fm101.7

KWWK-FM

Today's Best Country

fm96.5

 

 

 

Fargo-Moorhead

Call Letters

Nickname

Dial Position

WDAY-FM

Y-94

fm93.7

KLTA-FM

FM 105.1

fm105.1

KVOX-FM

Froggy 99.9

fm99.9

 

 

 

Albert Lea

 

 

Call Letters

Nickname

Dial Position

KQPR-FM

Power 96

fm96.1

 

 

 

Bemidji

 

 

Call Letters

Nickname

Dial Position

KBHP-FM

Continuous Country

fm101.1

 

 

 

Brainerd/Baxter

Call Letters

Nickname

Dial Position

WJJY-FM

JJY

fm106.7

KLIZ-FM

Power Loon

fm107.5

KBLB-FM

B93

fm93.3

 

 

 

Detroit Lakes

Call Letters

Nickname

Dial Position

KBOT-FM

Wild Country 104

fm104.1

 

 

 

Faribault

 

 

Call Letters

Nickname

Dial Position

KQCL-FM

Power 96

fm95.9

 

 

 

Fergus Falls

 

 

Call Letters

Nickname

Dial Position

KZCR-FM

Z103.3

fm103.3

KJJK-FM

KJ Country 96.5

fm96.5

 

 

 

Grand Rapids

Call Letters

Nickname

Dial Position

KOZY-AM

All Classics

am1320

KMFY-FM

Hits of the 70s/80s/90s

fm96.9

 

 

 

Hutchinson

 

 

Call Letters

Nickname

Dial Position

KARP-FM

Hit 106

fm106.9

 

 

 

Owatonna

 

 

Call Letters

Nickname

Dial Position

KOWZ-FM

Cows 100.9

fm100.9

KRFO-FM

Kat Kountry 105

fm104.9

 

 

 

Wadena

 

 

Call Letters

Nickname

Dial Position

KKWS-FM

Superstation K106

105.9

 

 

 

Willmar

 

 

Call Letters

Nickname

Dial Position

KDJS-FM

K95.3

fm95.3

KQIC-FM

Q102

fm102.5

KRVY-FM

The River

fm97.3

 

 

 

Winona

 

 

Call Letters

Nickname

Dial Position

KQGE-FM

KG95.3

fm95.3

KWNO-FM

CD Country 99.3

fm99.3

KHME-FM

Lite FM

fm101.1

 


5750 Lincoln Drive | Edina, MN 55436 | phone: 952.935.8313 | toll free: 800.862.6097
fax: 952.935.3815 | email: info@mnrealtor.com

Last updated 2/15/07

© 1998-2006 Minnesota Association of REALTORS® Edina, MN. No linking or electronic reproduction without consent.